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Individual Course
Storytelling as Strategy: Narrative and AI
Course Length
4 weeks
2–3 hours per week
Featuring faculty from:
Harvard Faculty of Arts & Sciences
Harvard Business School
Certificate Price:
$ 595
Enroll by Sep 17, 2026
Enroll NowCertificate Price:
$ 595
Enroll by Sep 17, 2026
Enroll NowShape stories that move people.
In today’s fast-moving workplace, leaders need more than data and analysis to inspire action, they need stories that resonate. Storytelling as Strategy: Narrative and AI equips participants with practical frameworks for using narrative as a powerful leadership and communication tool.
Through classic storytelling archetypes, business communication scenarios, and AI-assisted story development, participants will learn how to shape messages that clarify complexity, build alignment, and bring ideas to life. The course emphasizes both the strategic use of AI and the enduring human skills of judgment, tone, presence, and delivery that make communication persuasive and memorable.
Participants will leave with tools to diagnose the right story for the moment, craft stronger narratives faster, and communicate with greater impact across teams, stakeholders, and organizations.
Self-Guided
Harvard Online
Certificates:
- Individual Certificate
- Certificate Program
Industries:
- Advertising/marketing/public Relations
- Consumer Products
- Financial Services
- Legal Services
- Technology
- Government
- Learning Outcomes
Use storytelling as a strategic communication tool
- Learning Outcomes
Develop stronger narratives with support from AI
- Learning Outcomes
Communicate stories with influence and impact
- Learn from cross-disciplinary experts
- Do it on your own time
- Earn a certificate, add it to your resume
- Be part of the Harvard Community
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Faculty
Your Instructor
Martin Puchner
Byron and Anita Wien Professor of Drama and of English and Comparative Literature, Harvard University
Martin Puchner is the Byron and Anita Wien Professor of English and Comparative Literature at Harvard University. His prize-winning books range from philosophy and the arts to technology and include the Norton Anthology of World Literature, which has brought 4000 years of literature to students across the globe; The Written World, a Wall Street Journal bestseller that has been translated into twenty-five languages; and Literature for a Changing Planet, which draws lessons from world literature for addressing climate change. His most recent book, Culture: The Story of Us, from Cave Art to K-Pop is a global history of the arts and humanities. His personalized chatbots let users converse with Socrates, the Buddha and many others. He is a member of the European Academy and has received numerous awards, including a Guggenheim Fellowship, a Cullman Fellowship, the Berlin Prize, the Humboldt Prize and the Massachusetts Book Award. He writes on culture and the arts on his Substack: https://martinpuchner.substack.com.
Your Instructor
Christina Wallace
Senior Lecturer of Business Administration, Harvard Business School
Christina is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School where she teaches entrepreneurship and marketing in the MBA program, Executive Education, and HBS Online. Concurrently, Christina is a 4x TONY-nominated Broadway producer through Nothing Ventured Productions and an active angel investor through Phi Factor Capital. Her latest book, The Portfolio Life, was published by Hachette in 2023.
Previously, Christina was vice president of growth at Bionic, an innovation consulting firm (acquired by Accenture in 2021) that built startups inside large enterprises. Prior to joining Bionic, Christina founded BridgeUp: STEM, an edtech startup inside the American Museum of Natural History, was the founding director of Startup Institute New York, and the co-founder and CEO of venture-backed fashion company Quincy Apparel. She was also, very briefly, a management consultant with the Boston Consulting Group and began her career at the Metropolitan Opera.
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Past Participant Discounts
Learners who have enrolled in at least one qualifying Harvard Online program receive a 30% discount on this course. Select Past Participant Discounts are automatically applied to the Program Fee upon time of payment.
Learners who have earned a verified certificate for a HarvardX course hosted on the edX platform are eligible to receive a 30% discount on this course using a discount code. Discounts are not available after you've submitted payment, so if you think you are eligible for a discount on a registration, please check your email for a code or contact us.
Nonprofit, Government, Military, and Education Discounts
Eligibility is determined by a prospective learner’s email address, ending in .org, .gov, .mil, or .edu. Interested learners can apply below for the discount and, if eligible, will receive a promo code to enter when completing payment information to enroll in a Harvard Online program.
FAQs
We offer discounts to past participants of select Harvard Online courses, who can receive 30% off the program fee on their next qualifying Harvard Online course. We also offer discounts on select courses to learners who work in nonprofits, government, military, or education, or are U.S. veterans. Eligibility is typically based on a work email address ending in .org, .gov, .mil, or .edu. You can find more information about current discounts and eligibility on our course policies and discounts page and in our full Harvard Online FAQs at harvardonline.harvard.edu/faq.
You are expected to complete all coursework in a thoughtful and timely way. This includes completing the modules and fully answering the questions in each module between the course start and end dates so that the cohort can move through the course at a similar pace and benefit from social learning opportunities. In addition to completing modules and assignments, you are expected to provide feedback on other learners’ reflections and contribute to discussions on the platform.
You can set your own daily or weekly routine and adjust it as needed, but to receive your certificate you must complete all modules and assignments by the stated course end date. Learners who do not complete the course requirements will not receive a certificate and will not be eligible to retake the course. No letter grades are assigned for this course; your participation is evaluated on a complete or incomplete basis.
For detailed information about technology and bandwidth requirements, please see our full Harvard Online FAQs.
There is no application required for this course. You can enroll directly through Harvard Online if you are at least 18 years old, proficient in English, and committed to learning and engaging with fellow participants throughout the program.
Upon successful completion of this program, you will receive a digital Certificate of Completion from Harvard Online. Our team reviews all participant coursework after the final deadline in your course, and, once eligibility is confirmed, your Certified Electronic Credential will be delivered to your email address.
Once you have earned your Certificate of Completion, you may list it on your resume as:
Harvard Online
Certificate in Storytelling as Strategy: Narrative and AI
[Cohort Start Month and Year]
On LinkedIn, add it under “Education” as:
School: Harvard Online
Dates Attended: [The year you participated in the program]
Degree: Other; Certificate in Storytelling as Strategy: Narrative and AI
Field of Study: [Leave blank]
Grade: Complete
Activities and Societies: [Leave blank]
For the program description on LinkedIn, you may use:
“Storytelling as Strategy: Narrative and AI prepares participants to diagnose the right story for the moment, craft stronger narratives faster, and communicate with greater impact across teams, stakeholders, and organizations."