Individual Course
Storytelling as Strategy: Narrative and AI
Course Length
4 weeks
2–3 hours per week
Featuring faculty from:
Harvard Faculty of Arts & Sciences
Harvard Business School
Coming soon
Contact UsComing soon
Contact UsShape stories that move people.
In today’s fast-moving workplace, leaders need more than data and analysis to inspire action, they need stories that resonate. Storytelling as Strategy: Narrative and AI equips participants with practical frameworks for using narrative as a powerful leadership and communication tool.
Through classic storytelling archetypes, business communication scenarios, and AI-assisted story development, participants will learn how to shape messages that clarify complexity, build alignment, and bring ideas to life. The course emphasizes both the strategic use of AI and the enduring human skills of judgment, tone, presence, and delivery that make communication persuasive and memorable.
Participants will leave with tools to diagnose the right story for the moment, craft stronger narratives faster, and communicate with greater impact across teams, stakeholders, and organizations.
Self-Guided
Harvard Online
Industries:
- Advertising/marketing/public Relations
- Consumer Products
- Financial Services
- Legal Services
- Technology
- Government
- Learning Outcomes
Use storytelling as a strategic communication tool
- Learning Outcomes
Develop stronger narratives with support from AI
- Learning Outcomes
Communicate stories with influence and impact
- Learn from cross-disciplinary experts
- Do it on your own time
- Earn a certificate, add it to your resume
- Be part of the Harvard Community
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Your Instructor
Martin Puchner
Byron and Anita Wien Professor of Drama and of English and Comparative Literature, Harvard University
Martin Puchner is the Byron and Anita Wien Professor of English and Comparative Literature at Harvard University. His prize-winning books range from philosophy and the arts to technology and include the Norton Anthology of World Literature, which has brought 4000 years of literature to students across the globe; The Written World, a Wall Street Journal bestseller that has been translated into twenty-five languages; and Literature for a Changing Planet, which draws lessons from world literature for addressing climate change. His most recent book, Culture: The Story of Us, from Cave Art to K-Pop is a global history of the arts and humanities. His personalized chatbots let users converse with Socrates, the Buddha and many others. He is a member of the European Academy and has received numerous awards, including a Guggenheim Fellowship, a Cullman Fellowship, the Berlin Prize, the Humboldt Prize and the Massachusetts Book Award. He writes on culture and the arts on his Substack: https://martinpuchner.substack.com.
Past Participant Discounts
Learners who have enrolled in at least one qualifying Harvard Online program receive a 30% discount on this course. Select Past Participant Discounts are automatically applied to the Program Fee upon time of payment.
Learners who have earned a verified certificate for a HarvardX course hosted on the edX platform are eligible to receive a 30% discount on this course using a discount code. Discounts are not available after you've submitted payment, so if you think you are eligible for a discount on a registration, please check your email for a code or contact us.
Nonprofit, Government, Military, and Education Discounts
Eligibility is determined by a prospective learner’s email address, ending in .org, .gov, .mil, or .edu. Interested learners can apply below for the discount and, if eligible, will receive a promo code to enter when completing payment information to enroll in a Harvard Online program.