Individual Course
Introduction to Entrepreneurial Marketing
Course Length
1
4–5 hours per week
Featuring faculty from:
Harvard Business School
Enroll as Individual
Price:
$ 119
On demand
Enroll on edXEnroll as Individual
Price:
$ 119
On demand
Enroll on edXLearn how founders build a go-to-market strategy from scratch—and start applying that thinking to your own venture, team, or idea.
Taught by Harvard Business School faculty, this course introduces the mindset and toolkit behind entrepreneurial marketing. You'll formulate a customer value proposition, unpack the four key elements of a startup business model, and learn to distinguish between marketing-led and sales-led organizations.
Self-Guided
edX
Certificates:
- Free Audit Learning
Industries:
- Advertising/marketing/public Relations
- Consulting
- Technology
- Real Estate
- Learning Outcome
Formulate and test a customer value proposition
- Learning Outcome
Identify the four key elements of a startup business model
- Learning Outcome
Distinguish between marketing-led and sales-led organizations
- Learn from real case studies
- Do it on your own time
- Get a certificate, add it to your resume
- Be part of the Harvard Community
Ways to take this course
Audit or Pursue a Verified Certificate
A Verified Certificate costs $119 and provides unlimited access to full course materials, activities, tests, and forums. At the end of the course, learners who earn a passing grade can receive a certificate.
Alternatively, learners can Audit the course for free and have access to select course material, activities, tests, and forums. Please note that this track does not offer a certificate for learners who earn a passing grade.
Faculty
Your Instructor
Christina Wallace
Senior Lecturer of Business Administration, Harvard Business School
Christina Wallace is a Senior Lecturer in the Entrepreneurial Management Unit at Harvard Business School where she teaches entrepreneurship and marketing in the MBA program, Executive Education, and HBS Online. Concurrently, Christina is a 5x TONY-nominated Broadway producer through Nothing Ventured Productions and an active angel investor through Phi Factor Capital. Her latest book, The Portfolio Life, was published by Hachette in 2023.
Previously, Christina was vice president of growth at Bionic, an innovation consulting firm (acquired by Accenture in 2021) that built startups inside large enterprises. Prior to joining Bionic, Christina founded BridgeUp: STEM, an edtech startup inside the American Museum of Natural History, was the founding director of Startup Institute New York, and the co-founder and CEO of venture-backed fashion company Quincy Apparel. She was also, very briefly, a management consultant with the Boston Consulting Group and began her career at the Metropolitan Opera.